Jewellery Made to Last a Lifetime

JOKI was founded with one mission — to bring timeless, sustainable and affordable luxury jewellery to our customers. Every piece is handcrafted with the best materials, designed to last for many seasons and years to come.

18K
PVD GOLD PLATED

THE MISSION

Timeless, Sustainable, Affordable Luxury

At JOKI, we believe luxury jewellery shouldn't come at the cost of your budget — or the planet. We strive to bring our customers refined, timeless jewellery, handcrafted with the best materials to last for many seasons and years to come.

All our jewellery is expertly crafted from stainless steel and coated with a waterproof 18K PVD gold layer that can handle everyday wear. Whether you're at the gym, at the beach, or at a formal event — your JOKI pieces are made to last.

THE SCIENCE BEHIND THE SHINE

What is PVD Plating?

PVD — Physical Vapor Deposition — is a premium coating process used on metals such as stainless steel. It involves bonding a layer of gold onto the surface at high temperature for enhanced durability.

Unlike traditional plating, this process creates a thin, solid layer that bonds at a molecular level, making it far more resistant to wear, fading, or peeling over time.

PVD plating is known for its strength and long-lasting finish, ensuring your jewellery maintains its shine and colour — even with daily wear, exposure to water, sweat, and sunlight.

Traditional Plating
Wears away within months. Not water or sweat resistant.
JOKI PVD Coating
Lasts for years. Fully waterproof, scratch-resistant, and tarnish-resistant.

WHY JOKI

What Sets Us Apart

Timeless Design

Every JOKI piece is designed to transcend trends. We create jewellery that feels as relevant five years from now as it does today — elegant, refined, and enduring.

Waterproof & Wearable

Our 18K PVD gold coating is fully waterproof. Wear your jewellery in the shower, at the gym, or on the beach — it won't tarnish, fade, or lose its shine.

PVD Technology

Physical Vapor Deposition bonds gold to stainless steel at a molecular level using high-temperature vapour, creating a stronger and longer-lasting finish.

Built to Last

Unlike standard plating that wears quickly, our PVD coating is engineered for durability — maintaining its colour and brilliance through everyday wear.

Ready to Find
Your Perfect Piece?

Browse our latest collection of handcrafted 18K PVD gold jewellery — designed to last, made for everyday elegance.

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